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Quality Of Goods And Digital Consumption -Prospects And Disadvantages

Author

Listed:
  • Velichka Marinova

    (University of Economics –Varna, Bulgaria)

  • Antoaneta Stoyanova

    (University of Economics –Varna, Bulgaria)

  • Radoslav Radev

    (University of Economics –Varna, Bulgaria)

  • Vanya Zhivkova

    (University of Economics –Varna, Bulgaria)

Abstract

Digitalization of trade and quality assurance of the goods offered are elements that are related to the global sustainable development strategy. The purpose of the study is to systematize the diversity of approaches in assessing the quality of goods and its perception by consumers in a comparative analysis of real and online purchases. The analytical descriptive method is applied. Consumer satisfaction is a major factor in product quality assurance. The results show that the level of satisfaction with digital consumption is one of the essential elements for improving the quality of goods offered.

Suggested Citation

  • Velichka Marinova & Antoaneta Stoyanova & Radoslav Radev & Vanya Zhivkova, 2020. "Quality Of Goods And Digital Consumption -Prospects And Disadvantages," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 693-706.
    • Handle: RePEc:vrn:cfdide:y:2020:i:1:p:693-706
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    File URL: https://ue-varna.bg/~uevarna/uploads/filemanager/303/publishing-complex/2020/Economic_science_education_real_economy_T2_2020.pdf
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    More about this item

    Keywords

    quality; digitalization; consumption; online purchases;
    All these keywords.

    JEL classification:

    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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