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Research Of The Contracting Strength Of Insurance Brokers Operating On The Non-Insurance Market In Bulgaria

Author

Listed:
  • Desislava Racheva

    (University of Economics – Varna, Bulgaria)

Abstract

The importance and role of insurance brokers in the realization of insurance services of the non-life insurance market in Bulgaria is growing. At the same time, regulatory changes pose a number of challenges and require a change in the way they operate. This makes the study of the dynamics of the main indicators characterizing their functioning an important and obligatory element for building an adequate and reliable system of interaction between insurance brokers and insurers. The data obtained can serve as a starting point to which new practices in the activity of insurance brokers can be quickly and easily added. This creates an instant response tool for the insurance companies and allows flexible management of the system of interaction between insurers and intermediaries.

Suggested Citation

  • Desislava Racheva, 2020. "Research Of The Contracting Strength Of Insurance Brokers Operating On The Non-Insurance Market In Bulgaria," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 118-128.
    • Handle: RePEc:vrn:cfdide:y:2020:i:1:p:118-128
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    File URL: https://ue-varna.bg/~uevarna/uploads/filemanager/303/publishing-complex/2020/Economic_science_education_real_economy_T4_2020.pdf
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    More about this item

    Keywords

    insurance mediation; non-life insurance market; competitive ad-vantages; sales channel; insurance service;
    All these keywords.

    JEL classification:

    • G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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