IDEAS home Printed from https://ideas.repec.org/a/vrn/cfabre/y2024i1p273-280.html
   My bibliography  Save this article

Brand Management In The Agricultural Sector

Author

Listed:
  • Boyana Boyanova

    (University of Veliko Tarnovo, Bulgaria)

Abstract

Today, the brand is loaded with many more symbols - social, cultural and personal, it is the new dominant in the offering, as it carries messages of shared values and promises of added value. Thanks to him, shopping has turned from a necessity to acquire products into an experience with a strong emotional charge. Even more, the meaning of the existence of trademarks lies in the arrangement of the market and the control over quality. Together, they create a clear and accurate idea for consumers of the quantity and quality of the current offers from which they can choose. The purpose of the report is to present the six defining elements that must be present in a successful brand development model in the agricultural sector.

Suggested Citation

  • Boyana Boyanova, 2024. "Brand Management In The Agricultural Sector," Conference of the Department of Agricultural Economics, at the University of Economics - Varna, Publishing house "Science and Economics" Varna, issue 1, pages 273-280.
    • Handle: RePEc:vrn:cfabre:y:2024:i:1:p:273-280
    as

    Download full text from publisher

    File URL: https://drive.google.com/file/d/1FLyMmlc7LXdz1H24nHN39ERwXzTTVeZj/view
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    brand; agricultural sector; strategies; politics; tactics;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrn:cfabre:y:2024:i:1:p:273-280. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Damyan Kirechev (email available below). General contact details of provider: https://edirc.repec.org/data/uevarbg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.