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Digital Transformation Of Health Insurance In The Context Of Personal Data Protection

Author

Listed:
  • Tonina Yaneva

    (University of Economics - Varna, Bulgaria)

Abstract

The digital transformation is one of the most important determinants of sustainable development. In response to the increased consumers' requirements, the insurers face the challenge to adapt digital innovations in their activity in accordance with the requirements of current and potential customers' personal data protection legislation and at the same time to maintain a good image and high trust among them.

Suggested Citation

  • Tonina Yaneva, 2021. "Digital Transformation Of Health Insurance In The Context Of Personal Data Protection," PROTECTION OF THE PERSONAL DATA AND THE DIGITALIZATION - CHALLENGES AND PERSPECTIVES 2021 CONFERENCE PROCEEDINGS, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 180-189, December.
    • Handle: RePEc:vra:pr2112:y:2021:i:1:p:180-189
    DOI: 10.36997/PPDD2021.180
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    File URL: http://conference.ue-varna.bg/mediation/PPDD2021/180-189.pdf
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    More about this item

    Keywords

    GDPR; health insurance; personal data; cyber attacks;
    All these keywords.

    JEL classification:

    • K0 - Law and Economics - - General
    • K38 - Law and Economics - - Other Substantive Areas of Law - - - Human Rights Law; Gender Law; Animal Rights Law

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