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Applying Relationship Marketing To Staff Development Based On The Eu Recommendation To Create Individual Training Accounts

Author

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  • Milena Angelova

    (Economic Research Institute Bulgarian Academy of Sciences)

Abstract

The paper explores the possibilities of applying relationship marketing to promote and accelerate the process of staff development in relation to the practical implementation of the EU's non-binding legal instrument "Recommendation on the Establishment of an ISO". Perceived benefits and how they help to achieve objectives, address challenges and overcome problems are explored.

Suggested Citation

  • Milena Angelova, 2022. "Applying Relationship Marketing To Staff Development Based On The Eu Recommendation To Create Individual Training Accounts," THE LAW AND THE BUSINESS IN THE CONTEMPORARY SOCIETY, University publishing house "Science and Economics", University of Economics - Varna, vol. 5(1), pages 63-78, December.
    • Handle: RePEc:vra:lbcs20:y:2022:i:1:p:63-78
    DOI: 10.36997/LBCS2022.5
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    File URL: http://conference.ue-varna.bg/pravni-nauki/ConfProceedings/LBCS2022/63-78.pdf
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    More about this item

    Keywords

    relationship marketing; upskilling; skills;
    All these keywords.

    JEL classification:

    • K00 - Law and Economics - - General - - - General (including Data Sources and Description)

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