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Assessment of the Impact of Meso- Environmental Factors on the Youth Tourism in Bulgaria

Author

Listed:
  • Velina Kazandzhieva

    (University of Economics - Varna)

  • Katina Popova

    (University of Economics - Varna)

Abstract

Yîuth tràvål is înå îf thå fastest growing ànd mîst dynàmic màrkåts îf thå glîbàl tîurism såctîr. The goal of the publication is to set the guidelines for improving the youth tourism development by assessing leading meso-environmental factors that have impact on the Bulgarian youth tourism. The research methods used are PEST analysis and a survey. Youth tourism can be a perspective direction in the structure of contemporary types and forms of tourism in Bulgaria. Its competitive advantages require systematic and result-oriented management of the impacts of various factors as well as improvement of the supply of tourist services and products matching the needs of young travelers for unique experience in the places visited.

Suggested Citation

  • Velina Kazandzhieva & Katina Popova, 2017. "Assessment of the Impact of Meso- Environmental Factors on the Youth Tourism in Bulgaria," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, issue 1, pages 158-171, November.
    • Handle: RePEc:vra:journl:y:2017:i:1:p:158-171
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    File URL: http://www.su-varna.org/izdanij/2017/ikonomika-017-1/158-171.pdf
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    More about this item

    Keywords

    millennials; youth tourism; factors; opportunities; threats;
    All these keywords.

    JEL classification:

    • A00 - General Economics and Teaching - - General - - - General

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