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Application of Web Mining in Customer Relationship Managament

Author

Listed:
  • Snezhana Dineva Sulova

    (University of Economics - Varna)

Abstract

The accumulation of more and more information on the Internet makes the global network a suitable source of new knowledge. Thus Web Mining technology and its application in customer relationship management are studied.

Suggested Citation

  • Snezhana Dineva Sulova, 2015. "Application of Web Mining in Customer Relationship Managament," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, issue 1, pages 105-110, November.
    • Handle: RePEc:vra:journl:y:2015:i:1:p:105-110
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    File URL: http://www.su-varna.org/izdanij/2015/Econom-2015/Pages%20105-110.pdf
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    More about this item

    Keywords

    web mining; customer relationship management (CRM); internet knowledge;
    All these keywords.

    JEL classification:

    • A00 - General Economics and Teaching - - General - - - General

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