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Homeshopping - shopping from home

Author

Listed:
  • Michal Stojanov

    (University of Economics - Varna)

Abstract

The appearance of home shopping on the television channels, in the years of transition to a market economy in Bulgaria, creates new opportunities for marketing of consumer products. This work attempts to provide specifics, advantages and disadvantages of home shopping industry as typical tool for commercialization and distribution used by certain participants in contemporary commerce. The analytical part of the article presents the main trends and specific characteristics of home shopping market in the Republic of Bulgaria. The last part is dedicated to the ability of computer and television technologies merge and comprehensive development of interactive telemarketing concept.

Suggested Citation

  • Michal Stojanov, 2014. "Homeshopping - shopping from home," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, issue 1, pages 77-84, November.
    • Handle: RePEc:vra:journl:y:2014:i:1:p:77-84
    as

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    File URL: http://www.su-varna.org/izdanij/2014/Ikonomik-2014/Pages%2077-84.pdf
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    More about this item

    Keywords

    home shopping; telemarketing; home shopping channels industry;
    All these keywords.

    JEL classification:

    • A00 - General Economics and Teaching - - General - - - General

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