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Important B2C Aspects of Location Based Marketing

Author

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  • Mohammad Hazimeh

    (University of Economics - Varna, Varna, Bulgaria)

Abstract

Location Based Marketing is the act of the organization getting their business in front of their customer. This act aims to attract customers at the moment when they are most interested in purchasing from the business. This process requires a two way interaction where the business reaches out for the customer and the customer is grasped by the action and therefore responds to the marketing technique being targeted by. A customer may be targeted remotely where they would be far off, or maybe within the targeted area geotargeted by the business’s location based marketing tactics. Location Based Marketing is shaping up now a day marketing techniques where it has even become much of a necessity in the year 2020 due to the ongoing Covid-19 Pandemic.

Suggested Citation

  • Mohammad Hazimeh, 2020. "Important B2C Aspects of Location Based Marketing," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(3), pages 48-51, December.
    • Handle: RePEc:vra:journl:v:9:y:2020:i:3:p:48-51
    DOI: 10.36997/IJUSV-ESS/2020.9.3.48
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    More about this item

    Keywords

    Marketing; Location; Location Based Marketing; business; customers; targeting; geotargeting.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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