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Human Dimensions in Providing Services in the Electronic Business Environment of the Travel Agencies

Author

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  • Hristina Santana

    (University of Economics - Varna)

Abstract

The current publication is focused on the human aspect and its dimensions influencing servicing in the travel and tourism industry, specifically - the travel agency, in a situation of highly expanding electronic business environment. The author's purpose is to present the impact human dimensions have upon travel agencies. Is human nature a factor to be considered when e-technology in business steps in? What are the opportunities for the stakeholders to avoid mistakes in attracting and keeping customers by launching e-business initiatives and offerings? The author has tried to reveal the integrant relation between technology and people and the importance for the travel agent professionals of keeping the balance in developing e-business, respecting the human presence as both a provider of services and consumer.

Suggested Citation

  • Hristina Santana, 2019. "Human Dimensions in Providing Services in the Electronic Business Environment of the Travel Agencies," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(3), pages 37-46, December.
    • Handle: RePEc:vra:journl:v:8:y:2019:i:3:p:37-46
    DOI: 10.36997/IJUSV-ESS/2019.8.3.37
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    References listed on IDEAS

    as
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    2. Sanjeev Dewan & Steven C. Michael & Chung-ki Min, 1998. "Firm Characteristics and Investments in Information Technology: Scale and Scope Effects," Information Systems Research, INFORMS, vol. 9(3), pages 219-232, September.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    electronic business environment; human aspect; tourism;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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