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The Role of Digitalization in Consumer Protection in Bulgaria

Author

Listed:
  • Violeta Peteva

    (University of Economics - Varna)

  • Miglena Dushkova

    (University of Economics - Varna)

Abstract

The article presents the role and importance of digitalization in consumer protection. The following information and communication technologies are considered in this connection: mobile applications, cloud services, virtual helpdesk and online translator. The benefits of their implementation in the operational activities of the institutions working in the field of consumer protection in Bulgaria are explained. The use of new information and communication technologies provides more efficient consumer service. Their further refinement would significantly improve the performance of the institutions in cases of registered breaches of commercial and consumer practice. Also, the main organizations that protect the safety and economic interests of consumers in Bulgaria are examined, as well as, the level of digitalization achieved in their operational activities.

Suggested Citation

  • Violeta Peteva & Miglena Dushkova, 2019. "The Role of Digitalization in Consumer Protection in Bulgaria," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(2), pages 37-46, August.
    • Handle: RePEc:vra:journl:v:8:y:2019:i:2:p:37-46
    DOI: 10.36997/IJUSV-ESS/2019.8.2.37
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    More about this item

    Keywords

    consumer protection; consumer rights; digitalization; consumer behaviour; virtual helpdesk; European Consumer Center; Commission for Consumer Protection;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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