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Impact of Digitalizition on Competition in Bugarian Retailing

Author

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  • Violeta Dimitrova

    (University of Economics - Varna)

Abstract

The development of electronization and the digitization of trade operations at a rapid pace change business models, the relationships between market participants and, on that basis, the way in which competition works. In order to respond to the obsessive behavior of consumers, "pure brick and mortal" retailers are gradually borrowing characteristics from e-retailers and vice versa, which leads to the expansion of hybrid forms. The growing interaction between online and offline marketplaces poses new issues and requirements to change competition policy. The aim of the article is to study the impact of electronization and digitalization on competition in the retail trade in Bulgaria on the basis of a theoretical and descriptive analysis.

Suggested Citation

  • Violeta Dimitrova, 2018. "Impact of Digitalizition on Competition in Bugarian Retailing," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 7(1), pages 5-13, October.
    • Handle: RePEc:vra:journl:v:7:y:2018:i:1:p:5-13
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    File URL: http://www.su-varna.org/izdanij/2018/EconomicSciencesSeries_2018_1/5-13.pdf
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    More about this item

    Keywords

    retailing; competition; digitalization; e-commerce; omnichanel trade;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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