IDEAS home Printed from https://ideas.repec.org/a/vra/journl/v11y2022i2p3-12.html
   My bibliography  Save this article

Customer Centricity and Product Innovation in Banking

Author

Listed:
  • Stefan Vachkov

    (University of Economics - Varna, Varna, Bulgaria)

Abstract

The digital transformation of "classic" banks is impossible without a reassessment of their previous strategic priorities. To fit into the "new normal", they must adjust their business and operating models to dynamically changing customer needs and experiences - the most authoritative critical parameter for "manufacturing" and offering products/services. At the same time, however, product innovation in banking faces a number of obstacles.

Suggested Citation

  • Stefan Vachkov, 2022. "Customer Centricity and Product Innovation in Banking," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 11(2), pages 3-12, August.
    • Handle: RePEc:vra:journl:v:11:y:2022:i:2:p:3-12
    as

    Download full text from publisher

    File URL: http://su-varna.org/journal/IJUSV-ESS/2022.11.2/3-12.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Michael Chui, 2021. "Money, technology and banking: what lessons can China teach the rest of the world?," BIS Working Papers 947, Bank for International Settlements.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Johannes Ehrentraud, 2022. "Comment on “Chinese Fintech Innovation and Regulation”," Asian Economic Policy Review, Japan Center for Economic Research, vol. 17(2), pages 295-296, July.
    2. Sergio Gorjón, 2021. "Bigtechs and financial services: some challenges, benefits and regulatory responses," Economic Bulletin, Banco de España, issue 4/2021.
    3. Yiping Huang & Xiang Li & Han Qiu & Changhua Yu, 2023. "Big tech credit and monetary policy transmission: micro-level evidence from China," BIS Working Papers 1084, Bank for International Settlements.
    4. Fodouop Kouam Arthur William, 2022. "China’s mobile payment: lessons for African countries," International Journal of Science and Business, IJSAB International, vol. 15(1), pages 87-93.
    5. Huang, Yiping & Li, Xiang & Qiu, Han & Su, Dan & Yu, Changhua, 2024. "Bigtech credit, small business, and monetary policy transmission: Theory and evidence," IWH Discussion Papers 18/2022, Halle Institute for Economic Research (IWH), revised 2024.
    6. Alraqeb Zeynep & Knaack Peter & Macaire Camille, 2022. "Does FinTech Promote Entrepreneurship? Evidence from China [L’adoption des Fintech favorise-t-elle l’entreprenariat ? Le cas de la Chine]," Working papers 895, Banque de France.

    More about this item

    Keywords

    banks; product innovation; customer centricity; digitalization; customer experiences;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vra:journl:v:11:y:2022:i:2:p:3-12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Pavel Petrov (email available below). General contact details of provider: https://edirc.repec.org/data/uevecea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.