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Digitalization in Packaging

Author

Listed:
  • Velichka Marinova

    (University of Economics - Varna, Varna, Bulgaria)

Abstract

Digitization is an invariable process of the packaging life cycle. Its clarification, prerequisites, conditions and manifestation in and through packaging is part of the understanding and characterization of digital packaging. Faced with the opportunity to respond to new consumer demands directly reflected through customization and connected packaging, packaging professionals are applying all the tools of the digital transformation process to their work. The aim of this research is to present the role and the place of digitalization in packaging. In the study have been used the descriptive - analytical approach, the methods of comparison, analysis and synthesist)

Suggested Citation

  • Velichka Marinova, 2022. "Digitalization in Packaging," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 11(1), pages 47-57, April.
    • Handle: RePEc:vra:journl:v:11:y:2022:i:1:p:47-57
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    File URL: http://su-varna.org/journal/IJUSV-ESS/2022.11.1/47-57.pdf
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    More about this item

    Keywords

    digitalization; packaging; technology; innovation; printing;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • L70 - Industrial Organization - - Industry Studies: Primary Products and Construction - - - General
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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