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Theoretical and Applied Aspects of the Competitiveness of the Tourism Enterprise

Author

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  • Stoyan Marinov

    (University of Economics - Varna, Varna, Bulgaria)

Abstract

The report systematizes the theoretical statements about the competitiveness of the enterprise and specifies the guidelines for their practical application according to the specifics of the tourism enterprise (TE). The competitiveness of the tourism enterprise is defined. The process and methods of assessing the competitiveness of the tourism enterprise and the development of a profile of the main competitors are presented. The factors for increasing the competitiveness of the tourism enterprise are distinguished and interpreted. Possible strategies for increasing the competitiveness of the tourism enterprise are discussed.

Suggested Citation

  • Stoyan Marinov, 2021. "Theoretical and Applied Aspects of the Competitiveness of the Tourism Enterprise," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 10(3), pages 63-71, December.
    • Handle: RePEc:vra:journl:v:10:y:2021:i:3:p:63-71
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    File URL: http://su-varna.org/journal/IJUSV-ESS/2021.10.3/63-71.pdf
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    More about this item

    Keywords

    Business Economists; Competitiveness; Diversification; Tourism Enterprise; Tourist Market;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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