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On the essence of the brand of territory

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  • Irina Vazhenina

Abstract

This paper investigates the essence of concept “brand of territory†. The various views on this point are critically analyzed. Author’s definition of a brand of territory is formulated. The dialectics of image, a brand and reputation of territory is shown. Differences of image and brand of territory are revealed.

Suggested Citation

  • Irina Vazhenina, 2011. "On the essence of the brand of territory," Economy of region, Centre for Economic Security, Institute of Economics of Ural Branch of Russian Academy of Sciences, vol. 1(3), pages 18-23.
    • Handle: RePEc:ura:ecregj:v:1:y:2011:i:3:p:18-23
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    File URL: http://economyofregion.ru/Data/Issues/ER2011/September_2011/ERSeptember2011_18_23.pdf
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    Cited by:

    1. Sergey Vazhenin & Irina Vazhenina, 2012. "Identification and estimation of territorial competition," Economy of region, Centre for Economic Security, Institute of Economics of Ural Branch of Russian Academy of Sciences, vol. 1(1), pages 29-40.
    2. repec:scn:ecprob:y:2017:i:4:p:42-48 is not listed on IDEAS

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