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Image and reputation as strategic components of non-material actives of territory

Author

Listed:
  • Irina Vazhenina
  • Sergey Vazhenin

Abstract

In article image and reputation of territory are considered as its major non-material actives. Features of their formation, growth and estimation are analyzed. Author's definitions of image, a brand and reputation of territory are offered, their place in non-material actives of territory is defined, and interrelation and distinction dialectics between image and reputation are analyzed.

Suggested Citation

  • Irina Vazhenina & Sergey Vazhenin, 2010. "Image and reputation as strategic components of non-material actives of territory," Economy of region, Centre for Economic Security, Institute of Economics of Ural Branch of Russian Academy of Sciences, vol. 1(3), pages 95-103.
    • Handle: RePEc:ura:ecregj:v:1:y:2010:i:3:p:95-103
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