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Event marketing on the auto market

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  • Larisa Kapustina
  • Tatyana Reshetilo

Abstract

In conditions of growing competitions auto dealers encounter certain obstacles in gaining beneficial from marketing research. Not traditional methods of communication are actively used as a direct marketing. Event marketing, based on feeling and emotional experience of potential audience is one of it. The experience of "Autoland" company in marketing event organization, given the opportunity to estimate merits of this method and recognize certain problems are described in details in the article.

Suggested Citation

  • Larisa Kapustina & Tatyana Reshetilo, 2006. "Event marketing on the auto market," Economy of region, Centre for Economic Security, Institute of Economics of Ural Branch of Russian Academy of Sciences, vol. 1(3), pages 112-124.
    • Handle: RePEc:ura:ecregj:v:1:y:2006:i:3:p:112-124
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