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Creation of value in the Mexican craft brewing industry

Author

Listed:
  • Luis Ramón Cázares Sánchez

    (Maestro en Finanzas por la Universidad Nacional Autónoma de México. Cervecería Artesanal Mexicana.)

  • María Luisa Saavedra García

    (Doctora en Administración por la Universidad Nacional Autónoma de México. Universidad Nacional Autónoma de México. Sistema Nacional de Investigadores del CONACYT.)

  • Blanca Tapia Sánchez

    (Doctora en Administración por el Instituto Tecnológico y de Estudios Superiores de Monterrey. Universidad Nacional Autónoma de México.)

Abstract

The craft brewing sector has gained great popularity in recent years, since both national and international consumption is increasing. In Mexico it is a still small sector, in comparison with the American industrial brewing sector, however, it can represent a good alternative for investors. The objective of this research was to determine if the craft brewing industry creates or destroys value. The multiple case method is used, applying the economic value added model to two artisanal brewing companies, one Mexican called “Cervecera artesanal mexicano” and the other American called Samuel Adams. The results allow us to determine that the Mexican craft brewing industry is creating value.

Suggested Citation

  • Luis Ramón Cázares Sánchez & María Luisa Saavedra García & Blanca Tapia Sánchez, 2019. "Creation of value in the Mexican craft brewing industry," Economía, Instituto de Investigaciones Económicas y Sociales (IIES). Facultad de Ciencias Económicas y Sociales. Universidad de Los Andes. Mérida, Venezuela, vol. 44(47), pages 101-130, January-J.
    • Handle: RePEc:ula:econom:v:44:y:2019:i:47:p:101-130
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    More about this item

    Keywords

    Economic value added; brewing industry; creation of value.;
    All these keywords.

    JEL classification:

    • G30 - Financial Economics - - Corporate Finance and Governance - - - General
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco

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