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Advertising and Profitability: A Reappraisal

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  • Bloch, Harry

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  • Bloch, Harry, 1974. "Advertising and Profitability: A Reappraisal," Journal of Political Economy, University of Chicago Press, vol. 82(2), pages 267-286, Part I, M.
    • Handle: RePEc:ucp:jpolec:v:82:y:1974:i:2:p:267-86
    DOI: 10.1086/260191
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    Cited by:

    1. Ellen R. McGrattan & Edward C. Prescott, 2010. "Technology Capital and the US Current Account," American Economic Review, American Economic Association, vol. 100(4), pages 1493-1522, September.
    2. Matthias Greuner & David Kamerschen & Peter Klein, 2000. "The Competitive Effects of Advertising in the US Automobile Industry, 1970-94," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 7(3), pages 245-261.
    3. Harry Bloch & Curtis Eaton & Robert Rothschild, 2013. "Does market size matter?," Working Papers 35024217, Lancaster University Management School, Economics Department.
    4. Harry Bloch & B. Curtis Eaton & R. Rothschild, 2014. "A Dynamic Model of Oligopolistic Market Structure, Featuring Positioning Investments," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 21(3), pages 379-411, November.
    5. Bernd Görzig & Martin Gornig, 2013. "Intangibles, Can They Explain the Dispersion in Return Rates?," Review of Income and Wealth, International Association for Research in Income and Wealth, vol. 59(4), pages 648-664, December.
    6. Hung-Chao Yu & Wen-Ying Wang & Chingfu Chang, 2015. "The stock market valuation of intellectual capital in the IT industry," Review of Quantitative Finance and Accounting, Springer, vol. 45(2), pages 279-304, August.
    7. Mahlich, Jörg C. & Yurtoglu, Burcin, 2011. "Intangibles Kapital und Rentabilität in der Pharmaindustrie," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 65(1), pages 32-49.
    8. Leonard I. Nakamura, 2005. "Advertising, intangible assets, and unpriced entertainment," Working Papers 05-11, Federal Reserve Bank of Philadelphia.

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