Advertising, Competition, and Market Share Instability
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DOI: 10.1086/296412
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Cited by:
- Yajie Chen & Qinlin Zhong & Fuxiu Jiang, 2020. "The capital market spillover effect of product market advertising: Evidence from stock price synchronicity," Frontiers of Business Research in China, Springer, vol. 14(1), pages 1-21, December.
- Chiang-Ming Chen & Yu-Chen Lin & Ho-Wen Yang, 2017. "The effect of advertising on market share instability in the hotel industry," Tourism Economics, , vol. 23(1), pages 214-222, February.
- Willem F. J. Buijink & Steven J. Maijoor & Roger H. G. Meuwissen, 1998. "Competition in Auditing: Evidence from Entry, Exit, and Market Share Mobility in Germany versus The Netherlands," Contemporary Accounting Research, John Wiley & Sons, vol. 15(3), pages 385-404, September.
- Chung, Kee H. & Kim, Youngsoo, 2005. "The dynamics of dealer markets and trading costs," Journal of Banking & Finance, Elsevier, vol. 29(12), pages 3041-3059, December.
- Yuji Honjo & Noriyuki Doi & Yasushi Kudo, 2018. "The Turnover of Market Leaders in Growing and Declining Industries: Evidence from Japan," Journal of Industry, Competition and Trade, Springer, vol. 18(2), pages 121-138, June.
- Liang, Chuchu, 2024. "Advertising rivalry and discretionary disclosure," Journal of Accounting and Economics, Elsevier, vol. 77(1).
- Sumit K. Majumdar & Davina Vora & Ashok K. Nag, 2010. "Industry Structure Characteristics and International Entrepreneurship in India’s Software Industry," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 19(2), pages 109-136, September.
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