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Success Determination by Innovation: A Theoretical Approach in Marketing

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  • Raj Kumar Gautam

Abstract

The paper aims at to identify the main issues in the marketing which needs immediate attention of the marketers. The importance of innovation in the marketing has also been highlighted and marketing mix have been related to innovative and creative ideas. The study is based on the secondary data, various research papers, articles has been studied to develop a innovative approach in the marketing. Marketing innovative ideas relating to business lead generation, product, price, distribution, promotion of product, and revenue generation have been highlighted in the paper. All the suggestions are theoretical and may have relevance and implication to the marketers.

Suggested Citation

  • Raj Kumar Gautam, 2012. "Success Determination by Innovation: A Theoretical Approach in Marketing," Quality Innovation Prosperity, Technical University of Košice, Department of integrated management, vol. 16(1).
    • Handle: RePEc:tuk:qipqip:v:16:y:2012:i:1:2
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    File URL: http://www.qip-journal.eu/index.php/QIP/article/download/58/38
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