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Maturation Stage of eCommerce in Developing Countries: A Survey of South African Companies

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  • Alemayehu Molla

    (Institute for Development, Policy and Management (IDPM) The University of Manchester Oxford Road, Manchester M139GH United Kingdom)

  • Paul S. Licker

    (Dept. of Decision and Information Sciences Oakland University Rochester, MI 48309 USA)

Abstract

There is a paucity of empirical data on the level of diffusion of eCommerce technologies and business activities enabled by these technologies in businesses in developing countries. This study investigates the implementation and plans of a range of e-enabling hard and soft technologies: electronically performed business functions and the overall maturity of eCommerce usage. The authors surveyed 150 South African businesses. The findings reveal the dominance of communication aspects, but not the transaction aspects, of eCommerce. The implementation of integrated eCommerce solutions and security-enabling applications is very limited. Implementation plans of eCommerce revolve around extending communication technologies and enabling upward movement along the value chain, particularly marketing and procurement activities. By establishing benchmarks, the study contributes to our understanding of developments of eCommerce in developing countries. Copyright (c) 2005 Massachusetts Institute of Technology.

Suggested Citation

  • Alemayehu Molla & Paul S. Licker, 2004. "Maturation Stage of eCommerce in Developing Countries: A Survey of South African Companies," Information Technologies and International Development, MIT Press, vol. 2(1), pages 89-98.
    • Handle: RePEc:tpr:itintd:v:2:y:2004:i:1:p:89-98
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    Cited by:

    1. Rahman, Muhammad Sabbir & Bag, Surajit & Gupta, Shivam & Sivarajah, Uthayasankar, 2023. "Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance," Journal of Business Research, Elsevier, vol. 156(C).
    2. Rosli Mohamad, 2013. "The Extent of E-Business Usage and Perceived Cumulative Benefits: A Survey on Small and Me-dium-Sized Enterprises," Information Management and Business Review, AMH International, vol. 5(1), pages 13-19.
    3. Vlad Rosca, 2015. "Customer attitudes towards buying e-books: Perspectives from a Romanian publishing house," Journal of Community Positive Practices, Catalactica NGO, issue 4, pages 105-111.
    4. Khoirul Aswar & Ermawati, 2021. "E-Commerce Adoption by Small Medium Enterprises: An Extensive Literature Review," Information Management and Business Review, AMH International, vol. 12(4), pages 12-18.
    5. Rita Rahayu & John Day, 2017. "E-commerce adoption by SMEs in developing countries: evidence from Indonesia," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 7(1), pages 25-41, April.

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