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Hyper-Local Content Is Key—Especially Social Media: A Cross-Country Comparison of Mobile Content in Brazil, China, India, and Nigeria

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  • Marco Veremis

    (Marco Veremis is CEO and co-founder of Upstream, and has been Chairman of the Board since 2002. As an experienced marketing strategist at Grey Advertising, McCann-Ericsson, and DDB in London, Marco developed global and pan-European communications strategies for brands such as Nestlé, Coca-Cola, Sony, and SmithKline Beecham.)

Abstract

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Suggested Citation

  • Marco Veremis, 2014. "Hyper-Local Content Is Key—Especially Social Media: A Cross-Country Comparison of Mobile Content in Brazil, China, India, and Nigeria," Innovations: Technology, Governance, Globalization, MIT Press, vol. 9(3-4), pages 97-101, Summer-Fa.
    • Handle: RePEc:tpr:inntgg:v:9:y:2014:i:3-4:p:97-101
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    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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