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The Next 4 Billion

Author

Listed:
  • Allen L. Hammond

    (Vice President for Innovation and Special Projects at WRI, and also Director of the Development Through Enterprise Project.)

  • William J. Kramer

    (Deputy Director of Development Through Enterprise.)

  • Robert S. Katz

    (Research Analysts with Development Through Enterprise, and are principal analysts of household survey data for "The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid.")

  • Julia T. Tran

    (Research Analysts with Development Through Enterprise, and are principal analysts of household survey data for "The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid.")

  • Courtland Walker

    (Research Analysts with Development Through Enterprise, and are principal analysts of household survey data for "The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid.")

Abstract

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Suggested Citation

  • Allen L. Hammond & William J. Kramer & Robert S. Katz & Julia T. Tran & Courtland Walker, 2007. "The Next 4 Billion," Innovations: Technology, Governance, Globalization, MIT Press, vol. 2(1-2), pages 147-158, April.
    • Handle: RePEc:tpr:inntgg:v:2:y:2007:i:1-2:p:147-158
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