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The strategies for innovating with virtual reality and artificial intelligence: a literature review

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  • MikoÅ‚aj BrzeziÅ„ski

Abstract

Metaverse, virtual reality, data science, and artificial intelligence are buzzwords that attract the attention of tech enthusiasts and corporate managers. The following article is a literature review that integrates the emerging domains of virtual reality/metaverse and artificial intelligence/data science into good use cases from a commercial perspective. As the result of the analysis, we propose four strategies that commercial organizations can use to harness the synergy of these domains for successful and effective Value Innovation management.

Suggested Citation

  • MikoÅ‚aj BrzeziÅ„ski, 2023. "The strategies for innovating with virtual reality and artificial intelligence: a literature review," Technium, Technium Science, vol. 8(1), pages 72-83.
    • Handle: RePEc:tec:techni:v:8:y:2023:i:1:p:72-83
    DOI: 10.47577/technium.v8i.8671
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    References listed on IDEAS

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    1. Snyder, Hannah, 2019. "Literature review as a research methodology: An overview and guidelines," Journal of Business Research, Elsevier, vol. 104(C), pages 333-339.
    2. Simon Elias Bibri & Zaheer Allam & John Krogstie, 2022. "The Metaverse as a virtual form of data-driven smart urbanism: platformization and its underlying processes, institutional dimensions, and disruptive impacts," Post-Print hal-03997538, HAL.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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