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Organizational communication and corporate social responsibility. Case study: Romanian vs. International CSR

Author

Listed:
  • Elena Georgiana Luchenciuc

    (Ovidius University of Constanta, Romania)

  • Mihaela Rus

    (Ovidius University of Constanta, Romania)

  • Tanase Tasente

    (Ovidius University of Constanta, Romania)

Abstract

When we say "Organizational communication", we think, unconsciously, about organizations and how they are influenced by the effectiveness of communication both between team members and the external environment. Because the world revolves around ideas, concepts and communication strategies well developed for the purpose of informing, helping or even manipulating local and global communities, the paper will emphasize the importance of Corporate Social Responsibility (CSR) campaigns and how they influence the environment in the context of sustainable development, various categories of public or the image gained from such an initiative as they may represent a smart strategy to repair a stained name. To emphasize the importance of CSR, we will present some campaigns initiated by an the organization of the food and drink industry, both in Romania and internationally, between 2016-2018. Through this research, we set out to identify the main social responsibility campaigns of the organization, the main areas of action of the social responsibility campaigns and to establish comparative analysis between the particularities of the CSR campaigns in Romania and internationally.

Suggested Citation

  • Elena Georgiana Luchenciuc & Mihaela Rus & Tanase Tasente, 2020. "Organizational communication and corporate social responsibility. Case study: Romanian vs. International CSR," Technium Social Sciences Journal, Technium Science, vol. 3(1), pages 76-81, February.
    • Handle: RePEc:tec:journl:v:3:y:2020:i:1:p:76-81
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    References listed on IDEAS

    as
    1. Tasenţe Tănase & Ciacu Nicoleta, 2013. "The impact of social responsibility of corporations upon the marketing from Romania," Sovremennaa ekonomika: problemy, tendencii, perspektivy Современная экономика: проблемы, тенденции, перспективы, CyberLeninka;Муромский институт (филиал) Государственного образовательного учреждения высшего профессионального образования "Владимирский государственный университет им. Александра Григорьевича и Николая Григорьевича Столетовых", issue 9 (2), pages 121-138.
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    Cited by:

    1. Eleni Gagu & Mihaela Rus & Tanase Tasente, 2021. "Stages of crisis communication in public administration. case study Romanian Ministry of Transport," Technium Social Sciences Journal, Technium Science, vol. 19(1), pages 252-267, May.
    2. Yan lI, 2022. "Corporate Social Responsibility of Chinese Manufacturing Companies' effect on Green Business Strategy, Innovation and Performance," Technium Social Sciences Journal, Technium Science, vol. 31(1), pages 522-552, May.

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      More about this item

      Keywords

      Corporate social responsibility; organizational communication; danone Romania; danone international; CSR;
      All these keywords.

      JEL classification:

      • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
      • Z0 - Other Special Topics - - General

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