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The Effect of Relationship Marketing and Relationship Quality on Customer Loyalty (Bank Muamalat Indonesia)

Author

Listed:
  • Mujahidin Mujahidin

    (Institut Agama Islam Negeri Palopo.)

  • Muhammad Yusuf

    (STIA Bandung.)

  • Rian Ardianto

    (Universitas Pertiwi.)

  • I Nyoman Tri Sutagana

    (Universitas Udayana.)

  • Ferdianndus Sampe

    (Universitas Atmajaya.)

Abstract

This study aims to analyze the influence of Relationship Marketing And Relationship Quality On Customer Loyalty. Maintaining customer loyalty is needed in the company, but the most important thing is how the company's efforts in conducting relationship marketing (marketing relationship) and relationship quality (quality relationship) in realizing customer loyalty (customer) at Bank Muamalat. This study used the quantitative method with multiple linear regression analysis with 100 respondents using the slovin formula. The results showed that the relationship marketing variable X1 calculated t value (2,979) > table t value (1,986) which means that relationship marketing has a positive effect on variable Y (customer loyalty). The variable relationship quality X2 value t count (2.586) > value t table (1.986) which means that relationship quality (X2) has a positive effect on the variable customer loyalty (Y) with a significant level of 0.011 Ftable of 3.09 so that the value then F0 is rejected and F 1 received with a significant 0.000

Suggested Citation

  • Mujahidin Mujahidin & Muhammad Yusuf & Rian Ardianto & I Nyoman Tri Sutagana & Ferdianndus Sampe, 2022. "The Effect of Relationship Marketing and Relationship Quality on Customer Loyalty (Bank Muamalat Indonesia)," Technium Social Sciences Journal, Technium Science, vol. 38(1), pages 312-323, December.
    • Handle: RePEc:tec:journl:v:38:y:2022:i:1:p:312-323
    DOI: 10.47577/tssj.v38i1.7766
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    Citations

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    Cited by:

    1. Xiyu Zhang & Min-Yen Chang & Mengqi Rong & Han-Shen Chen, 2023. "Navigating the Post-Pandemic Era: The Mediating Role of Relationship Quality and Perceived Value on Cruise Passengers’ E-WOM in Taiwan," Sustainability, MDPI, vol. 15(19), pages 1-22, October.

    More about this item

    Keywords

    relationship marketing; relationship quality; customer loyalty; Indonesia; Muamalat Bank;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

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