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The from farm to cup speciality coffee trend in Thailand and Vietnam. A major assumption about shortening supply chains disproven?

Author

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  • Mark Azavedo

    (KITA, National University of Malaysia)

Abstract

Shortening the supply chain of speciality coffee between farm and cup has often been spoken of as an aspiration. This study aimed to discover whether that aspiration has translated into a reality in Thailand and Vietnam. If supply chains have shortened the question then became what are the benefits and dis-benefits of that and to whom? A summary of that mainly focused on farm incomes as increased, and product quality increased, but prices also increased. The Importance of the last is that it entirely contradicts classical supply chain theory that sees prices to the end consumer falling as the number of intermediaries along the supply chain reduces.

Suggested Citation

  • Mark Azavedo, 2021. "The from farm to cup speciality coffee trend in Thailand and Vietnam. A major assumption about shortening supply chains disproven?," Technium Social Sciences Journal, Technium Science, vol. 23(1), pages 540-556, September.
    • Handle: RePEc:tec:journl:v:23:y:2021:i:1:p:540-556
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    References listed on IDEAS

    as
    1. Mark Azavedo & Art Gogatz, 2021. "The developing speciality coffee businesses of Bangkok, Thailand and Penang, Malaysia. A story of entrepreneurial passion and creativity?," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 17(1), pages 203-230.
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      More about this item

      Keywords

      supply chain; agricultural; food; speciality coffee; arabica; coffee; Thailand; Vietnam; supply; chain; speciality;
      All these keywords.

      JEL classification:

      • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
      • Z0 - Other Special Topics - - General

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