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The mobilizing power of Facebook in the campaign for the ongoing presidential elections 2019 in Romania - candidate Viorica Dancila

Author

Listed:
  • Nicoleta Bercaru

    (Independent Researcher)

  • Sorin Bercaru

    (Independent Researcher)

Abstract

In an era of communication, technology and dependence on online social networks, Social Media are communication tools that public administrations and especially political actors must learn to use efficiently. Our objective are: (1) analysis of key performance indicators (KPIs) that facilitate the communication on Facebook of the PSD candidate, Viorca Dancila, Coparativ with the PNL candidate, Klaus Werner Iohannis, during the presidential election campaign, (2) identify and analyze messages that generate high commitment rate from the utiizers, (3) analyzing the dominant emotions generated by the online audience.

Suggested Citation

  • Nicoleta Bercaru & Sorin Bercaru, 2019. "The mobilizing power of Facebook in the campaign for the ongoing presidential elections 2019 in Romania - candidate Viorica Dancila," Technium Social Sciences Journal, Technium Science, vol. 1(1), pages 9-12, December.
    • Handle: RePEc:tec:journl:v:1:y:2019:i:1:p:9-12
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    References listed on IDEAS

    as
    1. Mihaela PĂUN & Cristina COMAN, 2010. "The image of the public institutions and new technologies," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 4, pages 45-53.
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      More about this item

      Keywords

      Facebook; campaign; presidential elections; Viorica Dancila;
      All these keywords.

      JEL classification:

      • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
      • Z0 - Other Special Topics - - General

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