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Writing for digital media: Top Romanian Companies' "About us" pages

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  • Marcela Alina Farcasiu

    (Politehnica University of Timisoara, Romania)

Abstract

This paper aims at examining a very fashionable and important topic nowadays, i.e. companies' ?About Us' pages, an ‘identity card' through which companies must spark the potential customers' interest in wanting to buy their products or try their services. To this purpose, 25 most valuable entrepreneurial Romanian companies' ?About Us' pages have been considered and analysed. Seeing that there are no specific guidelines concerning the content of such a page, the analysis has taken into account some criteria found in the literature relative to what a ‘perfect' ‘About Us' page must look like. The pages have been analysed and compared qualitatively and quantitatively based on these criteria. Screenshots of the pages have also been provided in order to exemplify the results

Suggested Citation

  • Marcela Alina Farcasiu, 2021. "Writing for digital media: Top Romanian Companies' "About us" pages," Technium Social Sciences Journal, Technium Science, vol. 16(1), pages 99-123, February.
    • Handle: RePEc:tec:journl:v:16:y:2021:i:1:p:99-123
    DOI: https://doi.org/10.47577/tssj.v16i1.2424
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    More about this item

    Keywords

    Communication in digital media; ‘About Us' page; e-commerce; entrepreneurial companies;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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