IDEAS home Printed from https://ideas.repec.org/a/tec/journl/v15y2021i1p230-252.html
   My bibliography  Save this article

Identifying The Role of Social media on Real Estate Marketing in Kish Island

Author

Listed:
  • Hasan Boudlaie

    (Department of Social and Behavioral Sciences, Kish International Campus, University of Tehran, Tehran, Iran)

  • Yahya Foroughi Moghadam

    (M.A- University of Tehran)

Abstract

Social media marketing has recently been recognized as a vital element of marketing programs and has significantly contributed to their effectiveness. Today Small businesses can, thanks to social media, create sales opportunities comparable to those created by their powerful competitors. Therefore, in the present study attempts are made to identify the impact of social media (Instagram, Telegram, Divar and Sheypour) on marketing in the real estate sector. In the present study, qualitative research method is used to fulfill the objectives of the study. The present study was conducted through a semi-structured interview with 10 real estate agents and property buyers on Kish Island. The results showed that social media can effectively contribute to attraction of customers in the real estate sector and even help customers save time when trying to find their favorite property. The results also showed that Social media can help customers do home search without worrying about the spatial constraints, affect the dissemination of real estate images, affect the relationship between sellers and real estate customers, and finally mitigate the costs of real estate customers.

Suggested Citation

  • Hasan Boudlaie & Yahya Foroughi Moghadam, 2021. "Identifying The Role of Social media on Real Estate Marketing in Kish Island," Technium Social Sciences Journal, Technium Science, vol. 15(1), pages 230-252, January.
    • Handle: RePEc:tec:journl:v:15:y:2021:i:1:p:230-252
    as

    Download full text from publisher

    File URL: https://techniumscience.com/index.php/socialsciences/article/view/2310/908
    Download Restriction: no
    File URL: https://techniumscience.com/index.php/socialsciences/article/view/2310
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Customer; marketing; social media; Instagram; telegram; Divar; Sheypour;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tec:journl:v:15:y:2021:i:1:p:230-252. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tasente Tanase (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.