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The implications of buying habits and usage within marketing -the psychology of the buyer’s behavior

Author

Listed:
  • Cristina SANDU

    (SPIRU HARET UNIVERSITY - FACULTY OF FINANCE ACCOUNTANCY MANAGEMENT CONSTANTA)

Abstract

This paper aims to answer some questions such as “Why do people buy?” and “What are the criteria which influence choices in the market?” by reversing the traditional point of view and focusing upon the psychological dynamics, hidden motivations and “the dark side” of the consumption behavior. The consumption psychology is one of the least studied and applied phenomena within any organization mostly because of the traditional perspective in which the consumer is believed to be a rational subject endowed with reasoning.

Suggested Citation

  • Cristina SANDU, 2012. "The implications of buying habits and usage within marketing -the psychology of the buyer’s behavior," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 76-79, May.
    • Handle: RePEc:tdt:annals:v:xviii:y:2012:p:76-79
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    More about this item

    Keywords

    motivation; consumption; consumer; marketing research;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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