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Perspectives Of The Global Advertising Market

Author

Listed:
  • NICOLETA BUZILĂ

    (TIBISCUS UNIVERSITY, FACULTY OF ECONOMIC SCIENCES)

Abstract

The paper presents the evolution of the global advertising market during 2012 – 2016. Thus, in Romania the most growth will come from the internet access segment, both by fixed and mobile connections (the average annual growth rate being estimated at 9.3%, in nominal terms), while the advertising revenues will register a moderate growth of 4.8%, the average annual growth rate until 2016. Instead, the final consumers' expenditures on media products will register a negative evolution, the average annual nominal increase being 1.7%, below the estimated inflation rate.

Suggested Citation

  • Nicoleta Buzilă, 2012. "Perspectives Of The Global Advertising Market," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 342-345, November.
    • Handle: RePEc:tdt:annals:v:xviii/supplement:y:2012:p:342-345
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    File URL: http://fse.tibiscus.ro/anale/Lucrari2012_2/AnaleFSE_2012_2_053.pdf
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    More about this item

    Keywords

    the media and entertainment market; the advertising expenditures; perspectives;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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