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Metro - a Marketing Analysis

Author

Listed:
  • ENACHE Elena

    (“Constantin Brancoveanu†University from Piteşti, Faculty of Management-Marketing in the Economic Affairs, Romania)

  • MOROZAN Cristian

    (“Constantin Brancoveanu†University from Piteşti, Faculty of Management-Marketing in the Economic Affairs, Romania)

Abstract

The contemporary economic context requires, in addition to so many types of existing activities, new trade formulas that simplify the relationship between buyer and seller and offer to both of them maximum advantages. Cash & carry is such a system, firstly entered on the Romanian market after 1989, through METRO AG concern decision to invest in a large commercial structure, with the meaning of „payment - takeover of goods†.

Suggested Citation

  • ENACHE Elena & MOROZAN Cristian, 2013. "Metro - a Marketing Analysis," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 257-263, May.
    • Handle: RePEc:tdt:annals:v:xix:y:2013:p:257-263
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    File URL: http://fse.tibiscus.ro/anale/Lucrari2013/Lucrari_vol_XIX_2013_043.pdf
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    More about this item

    Keywords

    trade; en gross; cash & carry; business; innovation;
    All these keywords.

    JEL classification:

    • F1 - International Economics - - Trade
    • O24 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Trade Policy; Factor Movement; Foreign Exchange Policy

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