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Private Brand Consumer Behavior in Romania

Author

Listed:
  • BUZILÄ‚ Nicoleta

    (Tibiscus University, Faculty of Economic Sciences)

  • DRAGOTÄ‚ Violeta Gianina

    (Tibiscus University, Faculty of Economic Sciences)

  • GORDEAN Raoul Sabin

    (Tibiscus University, Faculty of Economic Sciences)

Abstract

The private brands of stores already have loyal consumers, given that rural inhabitants have the highest incidence of consumption in many categories of own brand food products or non-food. Nationally, almost 8 out of 10 consumers of own brand food products are regular consumers, according to a recent study.

Suggested Citation

  • BUZILÄ‚ Nicoleta & DRAGOTÄ‚ Violeta Gianina & GORDEAN Raoul Sabin, 2013. "Private Brand Consumer Behavior in Romania," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 102-107, May.
    • Handle: RePEc:tdt:annals:v:xix:y:2013:p:102-107
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    File URL: http://fse.tibiscus.ro/anale/Lucrari2013/Lucrari_vol_XIX_2013_015.pdf
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    More about this item

    Keywords

    brand; private brand; consumer behavior;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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