IDEAS home Printed from https://ideas.repec.org/a/taf/veecee/v5y2003i2p135-160.html
   My bibliography  Save this article

Using repertory grid to identify intangibles in business plans

Author

Listed:
  • Enrique Díaz De Leó
  • Paul Guild

Abstract

The assessment of intangibles in business plans by investors is an important factor of recent interest, particularly in the evaluation of early-stage technology-based ventures. On one hand, investors are challenged to properly assess new opportunities. At the same time, entrepreneurs or innovators face the formidable task of communicating what is, sometimes, nothing more than just an 'extraordinary' idea. In such situations, the decision to continue with the due diligence process, and finally to invest, is based frequently on those aspects that are intangible. In an attempt to reveal some of the intangibles assessed by investors and communicated by entrepreneurs, an investigation was conducted using repertory grid, a technique based on personal construct psychology. Five venture capitalists and five entrepreneurs were interviewed. Evidence was found for the importance of intangibles during the investment-decision process of early stage technology-based ventures. For these ventures, the consideration of only tangible criteria is not a guaranteed predictor of success. The repertory grid technique makes a significant contribution to the identification of intangibles assessed by investors and communicated by entrepreneurs.

Suggested Citation

  • Enrique Díaz De Leó & Paul Guild, 2003. "Using repertory grid to identify intangibles in business plans," Venture Capital, Taylor & Francis Journals, vol. 5(2), pages 135-160, April.
  • Handle: RePEc:taf:veecee:v:5:y:2003:i:2:p:135-160
    DOI: 10.1080/1369106032000097030
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/1369106032000097030
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1080/1369106032000097030?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Andrew Atherton, 2006. "Should Government be Stimulating Start-ups? An Assessment of the Scope for Public Intervention in New Venture Formation," Environment and Planning C, , vol. 24(1), pages 21-36, February.
    2. Nikolaus Franke & Marc Gruber & Dietmar Harhoff & Joachim Henkel, 2008. "Venture Capitalists’ Evaluations of Start–Up Teams: Trade–Offs, Knock–Out Criteria, and the Impact of VC Experience," Entrepreneurship Theory and Practice, , vol. 32(3), pages 459-483, May.
    3. Johansson Jeaneth M. & Malmstrom Malin, 2013. "The Business Model Transparency Paradox in Innovative Growth Ventures: Trade-offs between Competitive Advantages and Agency Costs," Entrepreneurship Research Journal, De Gruyter, vol. 3(2), pages 238-263, January.
    4. Malin Malmström & Jeaneth Johansson & Joakim Wincent, 2015. "Cognitive Constructions of Low–Profit and High–Profit Business Models: A Repertory Grid Study of Serial Entrepreneurs," Entrepreneurship Theory and Practice, , vol. 39(5), pages 1083-1109, September.
    5. Darek Klonowski, 2005. "The Evolution of the Venture Capital Industry in Transition Economies: The Case of Poland," Post-Communist Economies, Taylor & Francis Journals, vol. 17(3), pages 331-348.
    6. Johansson, Jeaneth & Malmström, Malin & Lahti, Tom & Wincent, Joakim, 2021. "Oh, it’s complex to see women here, isn’t it and this seems to take all my attention! A repertory grid approach to capture venture capitalists cognitive structures when evaluating women entrepreneurs," Journal of Business Venturing Insights, Elsevier, vol. 15(C).
    7. Voitkane, Aija & Johansson, Jeaneth & Malmström, Malin & Wincent, Joakim, 2019. "How much does the “same-gender effect” matter in VCs' assessments of entrepreneurs?," Journal of Business Venturing Insights, Elsevier, vol. 12(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:veecee:v:5:y:2003:i:2:p:135-160. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/TVEC20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.