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Reviewing equity investors’ funding criteria: a comprehensive classification and research agenda

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  • Francesco Ferrati
  • Moreno Muffatto

Abstract

Venture capitalists and angel investors usually apply a set of assessment criteria to evaluate the key elements of entrepreneurial projects. However, since each investor considers different criteria, previous researchers who analysed investors’ decision making, ended up analysing a variety of divergent aspects. In this paper, a systematic literature review on the assessment criteria applied by equity investors was carried out. The purpose of this study was to identify and classify all the criteria considered by previous researchers to determine whether some aspects were investigated more extensively than others and to understand the reasons for this type of approach. After screening the abstracts of 894 journal publications, 53 articles were selected for a detailed analysis. In total, 208 unique criteria were identified and were subsequently classified into 35 specific categories, 11 generic classes and 4 main domains of analysis. The high level of detail and granularity of this work is one of its added values and can provide a knowledge base for future researchers who intend to apply new methodologies for the analysis of investors’ decision-making. Starting from the results obtained so far, a new agenda for future research is suggested to encourage a more data-driven approach leveraging data science techniques.

Suggested Citation

  • Francesco Ferrati & Moreno Muffatto, 2021. "Reviewing equity investors’ funding criteria: a comprehensive classification and research agenda," Venture Capital, Taylor & Francis Journals, vol. 23(2), pages 157-178, April.
    • Handle: RePEc:taf:veecee:v:23:y:2021:i:2:p:157-178
    DOI: 10.1080/13691066.2021.1883211
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    Citations

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    Cited by:

    1. Shivendu Pratap Singh & Trina A. Sego & Shikhar Sarin, 2022. "Overcoming bias against funding of female-led entrepreneurial initiatives: the democratizing influence of online crowdlending platforms," Service Business, Springer;Pan-Pacific Business Association, vol. 16(4), pages 907-933, December.
    2. Mojca Svetek, 2023. "The Role of Entrepreneurs’ Perceived Competence and Cooperativeness in Early-Stage Financing," Entrepreneurship Theory and Practice, , vol. 47(6), pages 2047-2076, November.
    3. Jaroslaw Korpysa & Uma Shankar Singh & Swapnil Singh, 2023. "Validation of Decision Criteria and Determining Factors Importance in Advocating for Sustainability of Entrepreneurial Startups towards Social Inclusion and Capacity Building," Sustainability, MDPI, vol. 15(13), pages 1-21, June.
    4. Adi Hoorvitch Lavi & Eyal Yaniv, 2023. "The Effect of Entrepreneur Attributes on Investment Evaluations in Pitch Competitions," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 32(1), pages 39-74, March.
    5. Norhazimah Che Hassan & Aisyah Abdul-Rahman & Syajarul Imna Mohd Amin & Siti Ngayesah Ab Hamid, 2023. "Investment Intention and Decision Making: A Systematic Literature Review and Future Research Agenda," Sustainability, MDPI, vol. 15(5), pages 1-22, February.
    6. Ikenna Uzuegbunam & Brandon Ofem & Joe Fox & Satish Nambisan, 2023. "The angels’ share hypothesis in new firms," Small Business Economics, Springer, vol. 61(2), pages 843-865, August.
    7. Ionut Marius CROITORU & Nicoleta Daniela IGNAT & Paula Paraschiva SPIRIDON & Luciana DRAGOMIR & Maria Valerica SOLOIU & Alexandra BRATILOVEANU, 2023. "Bibliometric Analysis Of Investment Classification Criteria," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 241-258, November.
    8. Kamer-Ainur Aivaz & Ionela Florea Munteanu & Mari-Isabella Stan & Alina Chiriac, 2022. "A Multivariate Analysis of the Links between Transport Noncompliance and Financial Uncertainty in Times of COVID-19 Pandemics and War," Sustainability, MDPI, vol. 14(16), pages 1-23, August.
    9. Niculaescu, Corina-Elena & Sangiorgi, Ivan & Bell, Adrian R., 2023. "Venture capital financing in the eSports industry," Research in International Business and Finance, Elsevier, vol. 65(C).

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