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Towards an understanding of corporate venturing practices in Brazil

Author

Listed:
  • Carlos Arruda
  • Afonso Cozzi
  • Guilherme Souza
  • Érika Penido

Abstract

Corporate venturing (CV) is an important mechanism for companies seeking to renew their product offerings by creating new markets, launching new products and forming new stand-alone business units. It is a common practice amongst companies in developed countries but remains underutilized by companies in developing countries. This paper examines CV in Brazil. A survey of the 100 largest companies in Brazil indicates that it is uncommon. Most of the CV activities that do exit are less than 5 years old. Case studies of Intel Corporation and Telefônica illustrate the strategic objectives of CV in these companies. Intel uses external CV to promote the development of its ecosystem. At Telefônica, CV is used to stimulate radical innovation through investment in new ideas generated both within the company and externally.

Suggested Citation

  • Carlos Arruda & Afonso Cozzi & Guilherme Souza & Érika Penido, 2013. "Towards an understanding of corporate venturing practices in Brazil," Venture Capital, Taylor & Francis Journals, vol. 15(2), pages 135-149, April.
    • Handle: RePEc:taf:veecee:v:15:y:2013:i:2:p:135-149
    DOI: 10.1080/13691066.2013.791426
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    Cited by:

    1. Jeon, Euiju & Maula, Markku, 2022. "Progress toward understanding tensions in corporate venture capital: A systematic review," Journal of Business Venturing, Elsevier, vol. 37(4).
    2. Rodrigo Alcântara Betiati & Armando Dalla Costa & Rodolfo Coelho Prates, 2017. "Innovation and foreign multinationals established in the state of Paraná (Brazil) between 1960 and 2015," Apuntes. Revista de ciencias sociales, Fondo Editorial, Universidad del Pacífico, vol. 44(81), pages 5-36.

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