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Effects of founder gender and workplace romance status on recruits’ evaluations of early-stage ventures

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  • Safal Batra
  • Vishal K. Gupta
  • Vivek Kumar
  • Charles A. Pierce

Abstract

We conduct a mixed-method, multi-study investigation using a role congruity theory framework to examine prospective employees’ attitudes toward working for male- and female-led ventures. Results using data collected from business students, alumni, and executives in India reveal three insights: (1) prospective employees report similar evaluations for male- and female-led ventures under normal circumstances but evaluate female-led ventures more favorably than male-led ventures when the entrepreneur has a hierarchical workplace romance; (2) favorable attitudes toward female-led rather than male-led ventures when the entrepreneur is engaged in a hierarchical workplace romance are motivated by benevolent sexism; and (3) although respondents report a higher inclination to work for ventures without (vs with) a policy prohibiting workplace romance, the decline in willingness to work for an entrepreneur engaged in a workplace romance is higher for female- than male-led ventures. We discuss implications and directions for future research.

Suggested Citation

  • Safal Batra & Vishal K. Gupta & Vivek Kumar & Charles A. Pierce, 2024. "Effects of founder gender and workplace romance status on recruits’ evaluations of early-stage ventures," Journal of Small Business Management, Taylor & Francis Journals, vol. 62(4), pages 2086-2115, July.
    • Handle: RePEc:taf:ujbmxx:v:62:y:2024:i:4:p:2086-2115
    DOI: 10.1080/00472778.2023.2197028
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