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Understanding how and when personal values foster entrepreneurial behavior: A humane perspective

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  • Susana C. Santos
  • Xaver Neumeyer
  • António Caetano
  • Francisco Liñán

Abstract

This study aims to examine the role of entrepreneurial intentions and motivations in the interplay between humane-oriented personal values and entrepreneurial behavior. Using data from 593 individuals in 2010 and 2019, we uncover how and when humane-oriented personal values (conservation and self-transcendence) lead to self-employment. Results suggest that entrepreneurial intentions function as a mechanism that triggers self-employment decisions for individuals with humane-oriented personal values and that this effect is stronger when they engage in opportunity-based entrepreneurship. Finally, we discuss the implications of these findings for the literature on personal values and the intention-action link.

Suggested Citation

  • Susana C. Santos & Xaver Neumeyer & António Caetano & Francisco Liñán, 2021. "Understanding how and when personal values foster entrepreneurial behavior: A humane perspective," Journal of Small Business Management, Taylor & Francis Journals, vol. 59(3), pages 373-396, May.
    • Handle: RePEc:taf:ujbmxx:v:59:y:2021:i:3:p:373-396
    DOI: 10.1080/00472778.2021.1888384
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    Cited by:

    1. Jung Min Nam & SungHo Lee & Jae Hyeung Kang, 2023. "Multilevel Analysis of the Effect of Corporate Entrepreneurship and Learning Capabilities on the Attitudes of Key Personnel in Small and Medium Enterprises in Korea: The Moderating Effect of Social Ca," SAGE Open, , vol. 13(2), pages 21582440231, June.

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