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Making the lean start-up method work: The role of prior market knowledge

Author

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  • Robin De Cock
  • Johan Bruneel
  • Annelies Bobelyn

Abstract

Most growth-oriented ventures make extensive use of venture experimentation, popularized by the lean start-up method (LSM), yet we know very little about the boundary conditions under which this method can be successful. Using a longitudinal, multiple-case study method, we investigate how growth-oriented ventures can apply the LSM to achieve early venture success, and find that prior market knowledge is an important boundary condition for its successful application. We also contribute to the absorptive capacity literature by clarifying how new ventures build absorptive capacity early in their venture lifetimes.

Suggested Citation

  • Robin De Cock & Johan Bruneel & Annelies Bobelyn, 2020. "Making the lean start-up method work: The role of prior market knowledge," Journal of Small Business Management, Taylor & Francis Journals, vol. 58(5), pages 975-1002, September.
    • Handle: RePEc:taf:ujbmxx:v:58:y:2020:i:5:p:975-1002
    DOI: 10.1111/jsbm.12506
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    Cited by:

    1. Haider Alvi, Farzad & Ulrich, Klaus, 2023. "Innovation finance ecosystems for entrepreneurial firms: A conceptual model and research propositions," Journal of Business Research, Elsevier, vol. 156(C).
    2. Lee, Hyeonsuh, 2023. "Unraveling the effect of pre-entry knowledge of founders on experimentation in nascent industries: A configurational approach," Journal of Business Research, Elsevier, vol. 167(C).
    3. Sanasi, Silvia & Ghezzi, Antonio & Cavallo, Angelo, 2023. "What happens after market validation? Experimentation for scaling in technology-based startups," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    4. Silvia Sanasi, 2023. "Entrepreneurial experimentation in business model dynamics: Current understanding and future opportunities," International Entrepreneurship and Management Journal, Springer, vol. 19(2), pages 805-836, June.
    5. Crawford, G. Christopher & Linder, Christian & Lechner, Christian & Villani, Elisa, 2024. "Outlier entrepreneurs: Nonlinear paths and novel ventures," Journal of Business Venturing Insights, Elsevier, vol. 21(C).

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