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The Impact of Entrepreneurial Orientation, Technological Capability, and Consumer Attitude on Firm Performance: A Multi‐Theory Perspective

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  • Krishna P. Poudel
  • Robert Carter
  • Subhash Lonial

Abstract

Despite the maturing entrepreneurial orientation literature, limited advance has occurred in the theoretical aspect of entrepreneurial orientation–firm performance relationship, and wide‐ranging empirical investigations are few. The authors address these concerns by testing a comprehensive model and by extending the theoretical boundary. Specifically, drawing on dynamic capability theory, core competence perspective, and consumer theories, we argue that technological capability is central for growth and financial performance of an entrepreneurially oriented firm. We introduce a construct called consumer attitude dynamism. We reason that this variable influences the growth of entrepreneurial firms. Our theory and empirical results primarily contribute to the entrepreneurship literature.

Suggested Citation

  • Krishna P. Poudel & Robert Carter & Subhash Lonial, 2019. "The Impact of Entrepreneurial Orientation, Technological Capability, and Consumer Attitude on Firm Performance: A Multi‐Theory Perspective," Journal of Small Business Management, Taylor & Francis Journals, vol. 57(S2), pages 268-295, November.
  • Handle: RePEc:taf:ujbmxx:v:57:y:2019:i:s2:p:268-295
    DOI: 10.1111/jsbm.12471
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    Cited by:

    1. Adisu Fanta Bate & Luke Pittaway, 2024. "The Effect of Entrepreneurial Orientation on SME Business Performance in Ethiopia: The Configurational Approach," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 33(3), pages 439-484, August.

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