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Why Create Value for Others? An Exploration of Social Entrepreneurial Motives

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  • Jennifer Ruskin
  • Richard G. Seymour
  • Cynthia M. Webster

Abstract

Social entrepreneurs create value for and with target communities in need. This paper responds to calls for research addressing social entrepreneurs’ drive to benefit others. We draw from psychology to augment the understanding of motives in entrepreneurship before conducting a phenomenon‐driven, instrumental case study of social entrepreneurs’ motives. We find some emotions, such as entrepreneurial passion and frustration, lead to self‐oriented motives, while sympathy and empathy are precursors for other‐oriented motivations, such as altruism and social justice. This work provides a theoretical platform for future studies in entrepreneurial motivation that addresses the importance of nonfinancial motives and associated rewards for fostering engagement in the sector.

Suggested Citation

  • Jennifer Ruskin & Richard G. Seymour & Cynthia M. Webster, 2016. "Why Create Value for Others? An Exploration of Social Entrepreneurial Motives," Journal of Small Business Management, Taylor & Francis Journals, vol. 54(4), pages 1015-1037, October.
    • Handle: RePEc:taf:ujbmxx:v:54:y:2016:i:4:p:1015-1037
    DOI: 10.1111/jsbm.12229
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    Cited by:

    1. Pradeep Kumar Hota, 2023. "Tracing the Intellectual Evolution of Social Entrepreneurship Research: Past Advances, Current Trends, and Future Directions," Journal of Business Ethics, Springer, vol. 182(3), pages 637-659, January.
    2. Alice Mascena Barbosa & Guillaume Dumont, 2024. "A New Understanding of the Role of Self-oriented Motivations in the Creation of Social Enterprises," Journal of Business Ethics, Springer, vol. 191(3), pages 591-609, May.
    3. Schwarte, Ying & Song, Yue & Hunt, Richard A. & Lohrke, Franz T., 2023. "Passion as process: Three perspectives on entrepreneurial passion and an integrated path forward," Journal of Business Research, Elsevier, vol. 156(C).
    4. Sarah Kimakwa & Jorge A. Gonzalez & Hale Kaynak, 2023. "Social Entrepreneur Servant Leadership and Social Venture Performance: How are They Related?," Journal of Business Ethics, Springer, vol. 182(1), pages 95-118, January.
    5. Marvin Henry & Thijs Hoogenstrijd & Julian Kirchherr, 2023. "Motivations and identities of “grassroots” circular entrepreneurs: An initial exploration," Business Strategy and the Environment, Wiley Blackwell, vol. 32(3), pages 1122-1141, March.
    6. MOGA Liliana Mihaela & DURAC Lucia, 2023. "Applications of Decomposed Theory of Planned Behaviour in Making Decision to Adopt a Career in Social Entrepreneurship," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 01, March.
    7. Vineet Kaushik & Shobha Tewari, 2023. "Modeling Opportunity Indicators Fostering Social Entrepreneurship: A Hybrid Delphi and Best-Worst Approach," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 168(1), pages 667-698, August.

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