IDEAS home Printed from https://ideas.repec.org/a/taf/ujbmxx/v53y2015i3p735-747.html
   My bibliography  Save this article

Determinants of Social Shopping Performance in Small and Medium‐Sized Social Merchants: Theories and Empirical Evidence

Author

Listed:
  • In Lee
  • Sangjin Yoo
  • Moo‐Jin Choi
  • Dal‐Ho Shon

Abstract

In this study, we review theoretical foundations of the social shopping phenomenon and investigate the relationships between key elements of roupon's social shopping system and sales performance of roupon promotions. We collected sales and promotion data from roupon's website for two types of businesses (restaurants and health‐care services) to find the key elements that influence sales for merchants using roupon's promotions. Our study shows that different types of businesses require different marketing parameters to maximize the number of coupons sold. Implications of our study for social merchants, social intermediaries, and research directions are also discussed.

Suggested Citation

  • In Lee & Sangjin Yoo & Moo‐Jin Choi & Dal‐Ho Shon, 2015. "Determinants of Social Shopping Performance in Small and Medium‐Sized Social Merchants: Theories and Empirical Evidence," Journal of Small Business Management, Taylor & Francis Journals, vol. 53(3), pages 735-747, July.
    • Handle: RePEc:taf:ujbmxx:v:53:y:2015:i:3:p:735-747
    DOI: 10.1111/jsbm.12084
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1111/jsbm.12084
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1111/jsbm.12084?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:ujbmxx:v:53:y:2015:i:3:p:735-747. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/ujbm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.