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Lost in Translation? The Prevalence and Performance Impact of Corporate Social Responsibility in Franchising

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  • Brinja Meiseberg
  • Thomas Ehrmann

Abstract

Corporate social responsibility (CSR) is much discussed by researchers and executives and often occupies a prominent position on corporate Internet sites. Yet, little is known about CSR initiatives in franchising, although there are significant organizational differences between corporate firms and franchised chains. Building on the strategic view of CSR and using data from 76 franchise systems, this study explores the prevalence and performance outcomes of CSR in franchising. We focus on system‐specific, industry, and competitive factors that determine the degree to which franchise systems behave in a socially responsible manner and on performance effects of CSR initiatives targeted toward various stakeholder groups.

Suggested Citation

  • Brinja Meiseberg & Thomas Ehrmann, 2012. "Lost in Translation? The Prevalence and Performance Impact of Corporate Social Responsibility in Franchising," Journal of Small Business Management, Taylor & Francis Journals, vol. 50(4), pages 566-595, October.
    • Handle: RePEc:taf:ujbmxx:v:50:y:2012:i:4:p:566-595
    DOI: 10.1111/j.1540-627X.2012.00367.x
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    Cited by:

    1. Benjamin Lawrence & Brett Massimino & Jie J. Zhang, 2024. "Decay and Recovery of CSR Routines in Franchise Organizations," Journal of Business Ethics, Springer, vol. 193(3), pages 589-610, September.
    2. Johan Lindeque & Olga Samuel & Corin Kraft, 2022. "Small Businesses’ Social Responsibility and Political Activity Survey Studies: A Review, Synthesis, and Research Agenda," SAGE Open, , vol. 12(2), pages 21582440221, April.
    3. Leonidou, Leonidas C. & Eteokleous, Pantelitsa P. & Christodoulides, Paul & Strømfeldt Eduardsen, Jonas, 2023. "A dynamic capabilities perspective to socially responsible family business: Implications on social-based advantage and market performance," Journal of Business Research, Elsevier, vol. 155(PA).

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