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Promises Made, Promises Broken: An Exploration of Employee Attraction and Retention Practices in Small Business

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  • Jill Kickul

Abstract

Entrepreneurial organizations have undergone substantial workforce changes and transformations during the last two decades in order to compete successfully on a global scale. The ability to attract and retain reliable and competent employees has become a key component in developing an effective and sustainable competitive advantage. The purpose of this study is to investigate the role of the psychological contract and the types of promises made and communicated by small business organizations to attract and retain their employees. From a sample of 151 employees within small businesses, the results demonstrate that perceived unfulfilled promises can have a considerable impact on workplace attitudes, commitment, and intentions to leave the organization. Implications and recommendations for small businesses as well as directions for future research are discussed.

Suggested Citation

  • Jill Kickul, 2001. "Promises Made, Promises Broken: An Exploration of Employee Attraction and Retention Practices in Small Business," Journal of Small Business Management, Taylor & Francis Journals, vol. 39(4), pages 320-335, October.
    • Handle: RePEc:taf:ujbmxx:v:39:y:2001:i:4:p:320-335
    DOI: 10.1111/0447-2778.00029
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    Cited by:

    1. Akriti Gupta & Aman Chadha & Vijayshri Tiwari & Arup Varma & Vijay Pereira, 2023. "Sustainable training practices: predicting job satisfaction and employee behavior using machine learning techniques," Asian Business & Management, Palgrave Macmillan, vol. 22(5), pages 1913-1936, November.
    2. Clark, Daniel R. & Skousen, Bradley R., 2023. "Whistleblowing in entrepreneurial ventures," Journal of Business Venturing Insights, Elsevier, vol. 19(C).
    3. Anne Domurath & Simon Taggar & Holger Patzelt, 2023. "A contingency model of employees’ turnover intent in young ventures," Small Business Economics, Springer, vol. 60(3), pages 901-927, March.

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