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Gender Comparisons in Strategic Decision‐Making: An Empirical Analysis of the Entrepreneurial Strategy Matrix

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  • Matthew Sonfield
  • Robert Lussier
  • Joel Corman
  • Mary Mckinney

Abstract

The strategic decision‐making of male and female small businesspersons and entrepreneurs has been investigated in prior research, but the findings are mixed. This article reports on a gender comparison testing of the Entrepreneurial Strategy Matrix, a situational model which suggests strategies for new and ongoing ventures in response to the identification of different levels of venture innovation and risk. A national sample of 184 small firm owers (59 percent male/41 percent female) was tested. Results indicate that there are no significant gender differences in venture innovation/risk situation or in strategies chosen by business owners. Male respondents did indicate a higher overall satisfaction with venture performance than did females.

Suggested Citation

  • Matthew Sonfield & Robert Lussier & Joel Corman & Mary Mckinney, 2001. "Gender Comparisons in Strategic Decision‐Making: An Empirical Analysis of the Entrepreneurial Strategy Matrix," Journal of Small Business Management, Taylor & Francis Journals, vol. 39(2), pages 165-173, April.
    • Handle: RePEc:taf:ujbmxx:v:39:y:2001:i:2:p:165-173
    DOI: 10.1111/1540-627X.00015
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    Cited by:

    1. Dennis Miano & K. Anangwe & K. Kiemo, 2024. "Disparities in Forensic Science Adoption for Crime Investigation in Kenya: The Role of Police Demographics," SAGE Open, , vol. 14(1), pages 21582440231, February.

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