IDEAS home Printed from https://ideas.repec.org/a/taf/uipsxx/v12y2016i3p123-144.html
   My bibliography  Save this article

The role of personalized services and control: An empirical evaluation of privacy calculus and technology acceptance model in the mobile context

Author

Listed:
  • Zhan Liu
  • Jialu Shan
  • Yves Pigneur

Abstract

The past few years have witnessed an explosive growth in the use of smartphones. Such widespread use brings with it concerns over the protection of privacy. Building upon existing privacy concern literature, this study has developed a theoretical framework that combines a privacy calculus model with a technology acceptance model (TAM) in the mobile application context. Also examined is the role of personalized services and users’ perceived information control in this domain. Based on a study of 308 participants, the results reveal that perceived enjoyment has replaced perceived ease-of-use as a main predictor of perceived behavioral intentions in a mobile TAM. The findings also show that personalized services and users’ perceived information control have a strong effect on both privacy calculus and mobile TAM.

Suggested Citation

  • Zhan Liu & Jialu Shan & Yves Pigneur, 2016. "The role of personalized services and control: An empirical evaluation of privacy calculus and technology acceptance model in the mobile context," Journal of Information Privacy and Security, Taylor & Francis Journals, vol. 12(3), pages 123-144, July.
    • Handle: RePEc:taf:uipsxx:v:12:y:2016:i:3:p:123-144
    DOI: 10.1080/15536548.2016.1206757
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/15536548.2016.1206757
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/15536548.2016.1206757?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:uipsxx:v:12:y:2016:i:3:p:123-144. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/uips .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.