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The Moguls' Model of Computing: Integrating the Moderating Impact of Users' Persona into the Technology Acceptance Model

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  • Nelson Oly Ndubisi
  • Omprakash K. Gupta
  • Gibson C. Ndubisi

Abstract

This research investigates the moderating impact of mogul's/entrepreneurs' persona such as innovativeness, risk-taking propensity, perseverance, and flexibility on the relationship between users' ease of use and usefulness perceptions and system usage. Perceived usefulness and ease of use are important constructs in the Technology Acceptance model (TAM), which have been generally linked to the usage of technologies-directly and indirectly. However, unique user persona, such as found among entrepreneurs, may have different implications on these relationships. This research explores such implications among the Chinese, the Indians, and the Malay entrepreneurs. Findings and implications of the research are discussed.

Suggested Citation

  • Nelson Oly Ndubisi & Omprakash K. Gupta & Gibson C. Ndubisi, 2005. "The Moguls' Model of Computing: Integrating the Moderating Impact of Users' Persona into the Technology Acceptance Model," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 8(1), pages 27-47, January.
    • Handle: RePEc:taf:ugitxx:v:8:y:2005:i:1:p:27-47
    DOI: 10.1080/1097198X.2005.10856389
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    Cited by:

    1. I Gusti Ayu Nyoman Budiasih, 2017. "Impact of Tri Hita Karana Culture on the Use of Accounting Information Systems and User Satisfaction as the Expression of Information System Success," GATR Journals afr142, Global Academy of Training and Research (GATR) Enterprise.
    2. Oswald Aisat Igau & Abdul Wahid Mohd Kassim & Sulaiman Tahajuddin & Nelson Oly Ndubisi & Mohamad Ghozali Hassan, 2011. "Non-business E-Commerce in Malaysia: An Investigation of Key Adoption," American Journal of Economics and Business Administration, Science Publications, vol. 3(1), pages 177-185, January.
    3. Eduard Gabriel Ceptureanu, 2015. "Connection Between Entrepreneurship And Innovation Into Romanian Small And Medium-Size Enterprises," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 127-134.

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